Chiquita – The Rise and Fall…And Rise Again

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Turns out the banana business is a little more complex than it may seem. Chiquita is one of the biggest names ever to exist in the industry but in the 1990’s they fell on some tough times. This video focuses on their troubles during that time and the recovery that followed. Chiquita is also one of the most controversial company’s of all time so the video also takes a brief look at that.

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